Hali Parker is a size-inclusive, sustainable clothing brand devoted to creating garments that are perfect for everyday wear

Shaquille, the founder of Hali Parker, approached us with the goal of bridging the gap between luxury, sustainability, and accessibility.

Everyday wear is an industry where a client’s relationship with the brand is primarily what makes them a lifelong fan.

With competing brands offering similar pieces, how do we craft a cross-channel brand experience that people want to be a part of?

By creating a simple, stand-out brand that embodies everyday luxury, accessible quality, and earth-friendly comfort, we helped differentiate Hali Parker in an otherwise saturated space.

THE PROJECT

Brand Identity
Packaging Design
Print Design

OUR CHALLENGE

To build an everyday brand identity that embodied an accessible, sustainable and luxurious tone

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