Touché is a clean beauty brand that celebrates all skin shades.

With an award-winning 52 shades in their collection, their products were specifically designed to enhance everyone’s natural beauty. Above all, they are an empowering, accessible, and inclusive brand.

Makeup and skincare are two industries specifically that have a clear status quo.

When building a brand inside of the industry, it’s important to understand the rules and then break them with purpose.

Touche’s updated brand and website exude luxury, power, and confidence, welcoming everyone to show off the beauty they were born with.

THE PROJECT

Brand Identity
Packaging Design
Web Design
Social Media Styling

OUR CHALLENGE

To create an identity that felt inclusive, while breaking the rules

RARE FORM STUDIO

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