We build spirited,
story-focused brands
for visionary founders

BEAUTY | FASHION | WELLNESS | ECOMMERCE

Brands that disrupt the status quo and stand the test of time. It really is that simple. Because the one thing that all cult brands have in common is the ability to bend, break, and make the rules of their industry today and tomorrow.

Hi, we’re Rare Form. Brands call on us when they’re ready to be The it’ brand

We hone in on industry differentiation, storytelling, and connection to build brands that make “add to cart” the easiest decision that a customer has ever made. We love trends as much as the next Gen-Z led studio, but our brands are made to last, evolve, and resonate. We believe in building heartfelt, enduring relationships with our clients.

We really, really love what we do.

Meet Katie

FOUNDER, CREATIVE, DOG MUM

CEO, RARE FORM STUDIO

When other kids would answer ballerina, actor, or astronaut when asked what their grown up aspirations were, my answer was always resolutely the same:

I want to be an inventor.

Nevermind that I didn’t have an idea of what I wanted to invent. I just knew that I would one day impact the world with my creations. Lo and behold, I’m now a brand inventor, taking big ideas and tinkering with them until they turn into strategies, designs, and creative applications that shake up industries that have been saturated with the same old, same old for way too long. (Hey look mum, I made it!)

I love what I do selfishly and selflessly. Because I get to make my own dreams come true every single day while helping my clients do the same. It’s this uber-sentimental approach to my work that keeps my clients in my life for the long-haul, something that is non-negotiable when you work with me.

When I’m not designing brands, obsessing over packaging, and leading the team at Rare Form (which, ironically, is a rare occurrence), you can find me cuddled up with my two sausage dogs– Bean and Basil (keep your eyes on Basil, he’s going to win Crufts one day), belting show tunes at the top of my lungs (don’t fret for the eardrums of my friends and family, I’m actually quite the singer), or finding a way to make my house feel even cosier than it already is (which is crazy because it’s already “warm cup of tea and cashmere jumper on Christmas morning” level cosy).

Meet the Rare Form team

Alice
JUNIOR DESIGNER
Lisa
WEB DEVELOPMENT
Jade
BRAND + PRODUCT PHOTOGRAPHER

Make your customers, products, and purpose the main characters in your brand’s success story.

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