When other kids would answer ballerina, actor, or astronaut when asked what their grown up aspirations were, my answer was always resolutely the same:

I want to be an inventor.

Nevermind that I didn’t have an idea of what I wanted to invent. I just knew that I would one day impact the world with my creations. Lo and behold, I’m now a brand inventor, taking big ideas and tinkering with them until they turn into strategies, designs, and creative applications that shake up industries that have been saturated with the same old, same old for way too long. (Hey look mum, I made it!)

I love what I do selfishly and selflessly. Because I get to make my own dreams come true every single day while helping my clients do the same. It’s this uber-sentimental approach to my work that keeps my clients in my life for the long-haul, something that is non-negotiable when you work with me.

When I’m not designing brands, obsessing over packaging, and leading the team at Rare Form (which, ironically, is a rare occurrence), you can find me cuddled up with my two sausage dogs– Bean and Basil (keep your eyes on Basil, he’s going to win Crufts one day), belting show tunes at the top of my lungs (don’t fret for the eardrums of my friends and family, I’m actually quite the singer), or finding a way to make my house feel even cosier than it already is (which is crazy because it’s already “warm cup of tea and cashmere jumper on Christmas morning” level cosy).