What if you could translate brand strategy into meaningful design that actually solves your client’s problems and generates amazing results?

SOUNDS DREAMY, I NEED DETAILS ↓


In today’s competitive market, strategy is what separates successful brand designers from those who are simply good graphic designers.

But when it comes to connecting the dots between strategy and design, there always seems to be a communication breakdown…

You’re struggling to find a process that actually solves your clients’ problems.

No matter what angle you take, strategy and design always feel like two completely different projects (instead of two sides of the same coin).

You’ve absorbed so many other brand expert’s step-by-step processes that you’re struggling to develop a process of your own.

Right now, brand strategy feels like the ultimate “if you know, you know” club, and you don’t know whether or not you know (we know, it’s all a bit mind-boggling).

One thing is for certain: you want to provide a high-value, transformative experience to your clients that translates strategy into solutions-oriented design.

WE'LL TEACH YOU HOW TO DO JUST THAT

Welcome to Design with Purpose

The brand strategy course that teaches you to effortlessly bridge the gap between strategy and design so you can confidently lead every client through an effective design process.

DESIGN WITH PURPOSE

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DESIGN WITH PURPOSE

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DESIGN WITH PURPOSE

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( PERMILLE, CURRENT STUDENT )

“Beforehand, I was a bit nervous if this course was worth the investment, but I can already say OH YES, it’s so so so helpful and your way of setting up this course is just wonderful”

I WANT IN →

YOU DON'T LEARN HOW TO DEVELOP A PERSONALISED, VALUABLE DESIGN PROCESS BY COPY AND PASTING WHAT EVERYONE ELSE IS DOING

You learn by mastering the fundamentals, and then applying it to your own process that your clients will love.

Seriously, take a sec to imagine what it would be like to…

( ONE )

Confidently lead your clients through each step of your design process.

( TWO )

Finally know what goes into brand strategy that truly solves clients’ problems… and is worth tens of thousands to their business.

( THREE )

Learn from real client examples to offer strategy through a proven, tried-and-true method.

( FOUR )

Position yourself as an expert who delivers strategy and stunning visuals.

( FIVE )

Know that your clients will respect you, trust you, and stop micromanaging your process.

( SIX )

Feel empowered to run the design business of your dreams.

( SEVEN )

Discover a proven process, and know exactly how to put your unique stamp on it.

DESIGN WITH PURPOSE

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DESIGN WITH PURPOSE

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DESIGN WITH PURPOSE

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The Design With Purpose Approach

“Brand strategy” is a broad, confusing topic that leaves even the best designers scratching their heads. That’s why we’ve broken our proven strategy process into a seven-module, self-paced course that helps you perform brand strategy, understand the takeaways, deliver complicated and nuanced ideas to your clients in a useful and digestible manner, and translate strategy into striking visual design.

MODULE 1:

MODULE 1:

Introduction to Brand Strategy

What is brand strategy, really? Why is it key to the longevity of a brand? What doors of possibility does strategy open for a client, a project, and your business?

This introductory module walks you through exactly how brand strategy took Rare Form founder Katie Proctor from selling £60 logos to booking £20k projects.

  • Introduction to brand strategy
  • An overview of the strategy process
  • The 3 elements of brand strategy
MODULE 2:

MODULE 2:

The Winning Formula

Next, we’ll guide you towards discovering your dream clients, crafting an enquiry form that captures the info you actually need going into a sales call, and the exact questions to ask to seal the deal of high-ticket design projects.

  • How to stop booking every client that comes into your inbox and only say yes to the projects you want.
  • What you really need on your enquiry form to weed out red flag clients 🚩
  • How to go into every sales call with confidence and direction (and how to know when to say… ding ding ding 🛎️this is a dream client.
  • A breakdown of the proposal we send all of our clients.
MODULE 3:

MODULE 3:

Setting Your Project Up for Success

With your dream client on the books, we’ll teach you to set up the project and onboard them to have the most successful project possible.

  • How to set boundaries with clients that you’ll actually keep (plus, how to manage expectations with your client).
  • What’s in our onboarding questionnaire… and why you should steal it for yourself.
  • A BTS tour of our Notion client portal.
MODULE 4:

MODULE 4:

The Key Theories

In preparation for the strategy workshop, you’ll learn the key theories that apply to brand strategy and how you can use them to understand your client’s business, solve problems, and reach goals.

+ A walkthrough of the key brand theories that
guide our strategy process.

+ How to apply each theory to every business,
including your own.

+ How these theories relate to the 3 pillars of
brand strategy.

MODULE 5:

MODULE 5:

Establishing Your Strategy Workshop

Learn everything there is to know about the strategy workshop, what it is, what we’re trying to accomplish, and the key features that will help you and your client walk away from the strategy session with total clarity.

  • The challenges and goals of a strategy workshop.
  • Unlock the values and purpose of their brand.
  • Crafting audience personas that your clients will actually be able to use.
  • A BTS tour of our brand strategy workshop template.

BONUS: Watch a real strategy workshop with a Rare Form client.

MODULE 6:

MODULE 6:

The Strategy Guide

Turn the information gleaned in the strategy workshop into a valuable, useful strategy guide for your client.

  • How the strategy guide is different from the workshop, and why both matter.
  • What to look for in your client’s competitors, and how to conduct a meaningful analysis.

A walkthrough of the Rare Form strategy guide.

MODULE 7:

MODULE 7:

Translating Strategy Into Visual Design

Step inside our design process to learn exactly how we translate strategy into effective, attractive visual design.

  • How visual direction differs from a moodboard, and why we include one in the first place.
  • How to use type, colour, and style to influence a buyer’s perception of a brand.
  • How to discover insights in your own strategy guide that will lead you towards a purposeful brand design for your client.
  • What to do to find inspiration and develop concepts without being a copycat.
  • Discovering the right concept method for your design business.

( SELF STUDY )

Enroll in Design with Purpose

ONE PAYMENT

£1,600

INCLUDES:

Instant access to all seven self-paced modules

Lifetime access to Design With Purpose

Exclusive templates & access to a private community to connect with other designers

PLUS 3 bonus guest expert sessions with Kelsey, Coming Up Roses, Abbey, Studio Gail and Sinead, Corner Shop Studio

OR...

6 PAYMENTS X

£283

INCLUDES:

Instant access to all seven self-paced modules

Lifetime access to Design With Purpose

Exclusive templates & access to a private community to connect with other designers

I’M READY TO DESIGN WITH PURPOSE

Peek at what’s inside

ACCESS TO A EXCLUSIVE LIBRARY OF 10+ RESOURCES

A SUPPORTIVE COMMUNITY OF OTHER BUDDING STRATEGISTS

LIVE CLIENT EXAMPLES INCLUDING A 2+ HOUR STRATEGY WORKSHOP

DESIGN WITH PURPOSE

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DESIGN WITH PURPOSE

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DESIGN WITH PURPOSE

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THE DWP GUARANTEE

We are so confident that you’ll come away with a solid brand strategy process to lead your clients through that we offer a guarantee to make this investment a little easier for you.

Try Design With Purpose for 7 days. If you aren’t satisfied with the course, you can request a refund within 1 week of purchase, as long as you haven’t digested all of the content. All we ask for in return is your honest feedback on how we can improve!

I’M READY, LET’S DO THIS

YOUR EXPERT

Hi, I’m Katie! CEO, Lead Designer, and Creative Director of Rare Form

Believe it or not, I once struggled with the brand strategy process too. I also had a roster full of red flag clients (that I couldn’t say no to because I needed the money), and designed standalone logos for the insulting price of £60 a piece.

So how did I go from being micromanaged while making minimum wage to booking five-figure projects that fulfil me creatively?

You guessed it: I mastered brand strategy and learned how to provide a high-value experience for my clients. Since implementing my brand strategy methodology I have booked high-ticket dream clients,

seen way less revisions throughout the design process, been able to position Rare Form as an industry leader, and frequently get the feedback that my clients feel like I’m “reading their mind.”

Not only has brand strategy helped me grow my studio tremendously, it’s taught me to be a better designer and service provider–one who prioritises the goals of the business and finds thoughtful visual solutions.

Inside Design With Purpose, I break down my tried and true brand strategy process in granular detail so that you can understand the fundamentals and transform them into a covetable, valuable brand strategy process of your own.

I’M READY TO LEARN

Questions? We’re answering them right here

HOW IS THIS DIFFERENT TO OTHER BRAND STRATEGY COURSES?

While there are other courses on brand strategy, Design With Purpose is different because we bridge the gap between brand strategy and design. Instead of sharing our strategy process but leaving you frustrated and without direction, we’ll guide you through exactly how to translate that strategy into a purposeful brand. In this course, you’ll finally have the tools you need to be the best designer you can be, all through the power of a proven, client-approved brand strategy process.

IF I’M NEW TO STRATEGY, WILL THIS COURSE WORK FOR ME?

Absolutely! This course is just the thing both for experienced designers and newer designers who have never offered strategy as part of their design process or never felt confident with the strategy they’ve offered in the past. We’ll give you everything you need to lead your design process with confidence, whether you’ve tried to teach yourself, taken a course that didn’t work for you, or just haven’t found what you’ve been looking for by Googling around (trust us: you can’t find this info somewhere else!).

DO YOU OFFER A PAYMENT PLAN?

Yes! If paying in full isn’t an option for you right now, we’re offering a payment plan of 6 payments of $367 so you can get the full value of the course while keeping the investment sustainable for you without paying more just to be on a payment plan!

HOW LONG DO I HAVE ACCESS TO THE COURSE MATERIALS?

When you purchase Design With Purpose, you’ll get lifetime access to the course materials and the Facebook community. That means you’ll also have access to any updates or additional resources we create along the way.

REMIND ME AGAIN, WHAT’S INCLUDED??

Design With Purpose includes 7 modules with course videos, transcripts, resources, and templates. Plus, you’ll also have access to our exclusive Facebook group where we’ll be hosting monthly Q&As, answering questions, and providing support along the way.

DWP IS FOR YOU IF…

If you’ve scrolled this far and you’re thinking “How do I know this is for me???” then let’s level.

You’re a new designer who is eager to learn brand strategy… and offer it with confidence.

You’re an experienced designer, but you’re still not confident in brand strategy and don’t have a set process for offering it to your clients.

You want a peek behind the curtains at Rare Form’s unique process so that you can use it as the launchpad for your own brand strategy process.

You’re ready to raise the prices on your design projects and start attracting clients who trust you for your expertise (and will happily pay tens of thousands for it).

You need a brand strategy process that will work for you and get results for your clients.

You’re ready to build the design business of your dreams.

Is it time you infused purpose into your design process?

There has never been a better time to lead your clients through your design process with confidence, clarity, and ease.

GET STARTED NOW