HOW TO USE BRAND STRATEGY
TO DESIGN THOUGHTFUL BRANDS
Brand strategy can feel like an exclusive club–the girls that get it, get it. This killer pre-recorded training covers everything you need to know to never be left in the dark about brand strategy again.
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In the past four years of business, I have scoured the internet for brand strategy resources, courses, and any snippets of info that I could use to teach me to become a badass brand strategist. Over time, I created my own strategy methodology and began offering it as a valuable service to my design clients. This hands-on experience helped me craft the 3-step framework that Rare Form now uses to transform beauty and lifestyle businesses into cult brands.
During my research, I found that there was one crucial detail that I was left to figure out on my own–how to take my strategic findings and apply them to a brand identity that communicates the client’s values. Now, I’m on a mission to fill in that knowledge gap and help talented designers become sought-after strategists who know exactly how to create meaningful design outcomes for their clients.
Join Design With Purpose, our self-paced, seven-module course that gives you a behind the scenes look at the Rare Form strategy process, and how we use every step of the process to attract dream clients and build cult brands.