Once your clients have approved their brand identity, it’s time to package up their files and hand over their brand style guide in order to show them how to use their design elements to stay consistent without your help. This 18-page Indesign template does just that, ensuring that you can give your client all the tools they need to launch their brand with confidence. With fill-in-the-blanks and already-written descriptive paragraphs that break down assets and explain their usage, the guide also includes typography formatting, colour palettes, logo variations, and more. Simply add your own branding by switching up the text and colours, then add in your own content and it’s ready to be sent out the door.

+ A real life example pdf from our studio

+ ‘How to use this guide’ page

+ Fill-in-the-blank paragraphs

+ Brand values & brand story

+ Mood board / visual direction

+ Logo variations with usage descriptions

+ Colour palette with RGB, CMYK and HEX values

+ Colour variations & usage

+ Brand marks

+ Typography with layout examples

+ Brand Application

+ Social feed example

*Fonts used in this template are Adobe fonts Montserrat and IvyPresto Display

This template operates within Adobe Indesign, with both INDD and IDML files

The brand style guide, or also known as brand guidelines, wraps up a project. It's the place for you to summarise your client's branding and show them exactly how they can use it correctly.