At the beginning of your client projects, visual direction is the phase where vision turns into visuals, being brought together in a presentation that clarifies project goals, an in-depth plan for your client’s branding, and a moment to present inspiration, colour palettes, and explanations. With this 7-page Indesign template, you’ll have everything you need to do exactly that.

+ A real life example pdf from our studio

+ Fill in the blanks for each section (excluding mood board explanation)

+ Overview of brief

+ Project goals + ‘what we’re trying to achieve’

+ Brand positioning statement

+ A page for brand values

+ 2 concept mood boards with colour palettes and written explanations

+ Feedback next steps + top tips

*Fonts used in this template are Adobe fonts Montserrat and IvyPresto Display

This template operates within Adobe Indesign, with both INDD and IDML files

The visual direction presentation is the third document in our process, after the brand strategy document, and is used to present initial mood board concepts to the client